Selected work
Mosaico.Network — turning outreach into a structured experiment
A LinkedIn outreach engine built on a methodology — not a message generator.
Role
Product & design lead
Timeline
4 months · start to live
Years
2025 - 2026
Status
In production · external interest
The origin
Worked with Engenesis on outreach methodology. Mosaico.Network started as automation of that blueprint. Engenesis now forwards consultancy clients and wants the tool themselves.
The problem
$200/mo Sales Nav + automation tool, still no visibility on what worked. Spreadsheets unmanageable. Flying blind on what to repeat or drop.
The hypothesis
“A campaign isn’t a message — it’s a set of variables. The data doesn’t tell you which message converts. It tells you which combination converts.”
Three design decisions
What made this product different
01
Campaigns as playbooks, not templates
Templates copy what worked once. Playbooks force articulation: problem, value, ICP, message. The act of creating becomes the act of clarifying who you sell to.
02
Server-enforced rate limits, extension on the client
Mapped every Voyager API operation, enforced LinkedIn's own limits server-side. Extension over E2E for speed. Server-side execution would have cost infrastructure we didn't have.
03
Automation pipeline — book the work, walk away
LinkedIn outreach is a chain of small tasks across many campaigns: search, invite, accept, message, follow up. Doing it live ties up the operator. The pipeline lets the user book automation tasks ahead — which campaigns send invites today, which accept, which follow up — and the system executes inside LinkedIn's rate limits without supervision.
Trade-off rejected
Rejected
Full automation
LinkedIn caps invites at 20/day. Wrong invite = wasted slot. Lead approval stays human. Precision beats volume.
Outcomes
Metric 01
$2,000+
saved year one · stack replaced
Metric 02
9% to 25%
invite acceptance · before vs after
Metric 03
4 mo
start to live with customers
Metric 04
~hrs/wk
admin saved · spreadsheet to decisions
Qualitative outcome · partnership
Engenesis forwards consultancy leads to Mosaico and is interested in using the tool themselves — distribution channel established.
What I learned
Selling needs a structured approach. Structure isn’t bureaucracy — it’s what lets you experiment, change your mind, try again. The methodology is the product. The software just makes it cheap to follow.
What’s next
LLM-driven profile analysis to speed lead approval. Reply suggestions using lead’s posts and tone to surface responses more likely to land a meeting on a per-person basis.